Hey there! We are TRU Identity, a clothing store in Historic Downtown Tuscaloosa, Alabama. Our goal is to help you find the TRU you through clothing. We're so glad you've dropped by our new site. Feel free to look around at the beautiful products that we offer on our site. If you like what you see, go ahead and place an order and we'll swiftly ship out your choices within 48 hours. If you have questions or concerns, we would love to hear from you at 205-799-5959.